When technology becomes accessible.
The visual universe of Personal
In a landscape where telecom brands often seem interchangeable, Personal stands out. It has its own voice, its own attitude. It's a cool, urban, connected brand. But above all, it's a brand that knows how to talk to its people.
At Humana, we had the challenge—and the pleasure—of accompanying her in the construction of that visual tone, creating a universe of animated pieces that reflect her essence with clarity and consistency.
At the heart of these projects was 2D animation, an aesthetic choice that not only facilitates format versatility but also reinforces the brand's playful, technological, and accessible identity.
From Argentina to Uruguay, from television to cell phones, the Personal universe grows with every piece we launch.
And along the way, Humana continues to establish itself as a creative partner capable of understanding not only how a brand looks, but how it feels.
In a world where resources are finite,
thinking differently is the competitive advantage.
Humana makes it possible.
SER
Entertainment and content in tune with culture.
FLOW
Entertainment and content in tune with culture.
EL MÚSCULO DE HUMANA
Efficiency, scale, and quality for the era of exponential content.
GALICIA
A screen that breaks the mold.
AVON
Digital clones and generative creativity.
NATURA
A digital clone for a more interactive sale.
