Galicia 4D.
A screen that breaks the mold
At Humana, we like it when the format is part of the message. And this project for Galicia was an opportunity to take that idea to the extreme: we developed an immersive 3D animation for a corner LED screen, with a depth effect located on a public street.
To achieve the immersive effect, we adapted the visual narrative to the forced three-dimensional format, optimizing angles, scales, and rhythms to achieve a realistic effect from the viewer's exact point of view.
We modeled the key elements of the Galicia universe in 3D—iconography, colors, characters, and scenes—and integrated them into a spatial composition designed to "jump" out of the physical frame. The result is a piece that not only generates high visual impact but also amplifies the brand's presence in a memorable and contemporary way.
This type of format requires a precise combination of creativity, technology, and spatial thinking.
At Humana, we work on this intersection like a choreography: always seeking the point where technical innovation becomes an emotional experience for the viewer.
In a world where resources are finite,
thinking differently is the competitive advantage.
Humana makes it possible.







