The Avon case: digital clones and generative AI to scale creativity
Avon's Black Suede and Parents campaigns mark a turning point in the strategic use of 3D digital clones and generative artificial intelligence for high-impact content.
Faced with the need to produce more than 90 visual pieces in record time, we faced a double challenge: raising the perceived quality of the product and scaling up production without compromising either time or aesthetics. And we did it starting almost from scratch: with empty bottles, no finished product, and only static references.
The solution
- Realistic 3D modeling of the perfumes: animatable digital clones that became the central asset of both campaigns.
- Generative AI-assisted production: to create virtual backgrounds, animated scent settings, and original videos from static images.
- Automated content pipeline: which generated over 90 pieces for awareness, performance, and organic content.
Thanks to this methodology, we achieved:
- Reduce costs by 70% compared to traditional production.
- Deliver everything in 4 weeks, compared to the 12 weeks that a conventional approach would have required.
- Create more immersive and memorable content, aligned with how the brain processes shape, depth, and movement.
Why it matters
According to WARC and Meta, 3D content improves visual attention by 36% and brand recall by up to 80%. It also allows campaigns to be professionalized without inflating budgets and democratizes access to premium aesthetics previously reserved for cinema or large-scale advertising.
Digital content no longer has to be flat or literal. Thanks to clones and creative AI, we can tell better stories, faster and with more impact. This is not a fad: it is an inevitable evolution. What we did with Avon is a preview of how technology and creativity, when strategically integrated, not only solve problems: they unlock possibilities.
