Black Suede.
Digital clones and generative creativity:how we relaunched Black Suede
Avon was relaunching Black Suede, one of its iconic perfumes, and at the same time its Father's Day campaign, so the challenge was twofold: one of brand perception and another of production and scale, as we did not have final images of the perfume bottles.
At Humana , we design a production strategy combining digital clones and artificial intelligence generation. First, we model the product bottles in 3D, which we then replicate as digital clones for virtually all parts.
We then created virtual backgrounds and visualized scent notes using generative AI, which would have multiplied the budget in a studio, making it unfeasible. We even added movement to static graphic elements of the campaign, integrating everything into a coherent and expansive visual ecosystem.
The result was as efficient as it was impressive: more than 90 pieces, two simultaneous campaigns, in just 4 weeks.
It is important to clarify that using 3D was not only an aesthetic or optimization decision, but also a business decision, as it generates:
This project demonstrates that we are at a turning point in how we produce content: we no longer have to choose between quality and scale. Creativity now has no limits.
In a world where resources are finite,
thinking differently is the competitive advantage.
Humana makes it possible.
SER
AI and VFX at the service of creativity.
FLOW
Entertainment and content in tune with culture.
EL MÚSCULO DE HUMANA
Efficiency, scale, and quality for the era of exponential content.
PERSONAL
When technology becomes accessible.
GALICIA
A screen that breaks the mold.
PEUGEOT
3D content that educates, inspires, and connects.
